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Innovating in your industry
We are experts at crafting memorable brands.
Creative Brand Identity
Best-Rated Branding Design Agency
Memorable Brands
Collaborative Process
M/WBE-Certified
Carbon stands as a testament to our team's original vision. We remain committed to our founding principles of exceptional creativity and customer service, and a place where creative prowess is celebrated and every
project reflects a deep passion for artistic expression.
We are a creative sanctuary, always moving towards the future. Here, like-minded individuals with shared values come together as one, united by their unwavering commitment to innovation and creativity. Bring us your ideas, your
aspirations, your boundless curiosity to create and we’ll give you the unstoppable momentum you need to succeed. Because that’s what we do
Expertise
Dedicated to Big Value
We are not a low-cost provider – we are a high-quality solution. We’ll prove it to you with our highly strategic, well-executed, and creative branding solutions.
Designed for Scaling
We create identities that are authentic to your business and speak to your audience. We balance adaptability and freshness to keep your brand living and breathing as your taste changes, technology evolves, and your business scales.
Holistic and Purposeful
Logos, typography, color palette, voice – we work on these together thoughtfully to create an impactful brand. Your brand will be cohesive and durable, building a strong relationship between you and your customers.
Driven by Collaboration
Our processes are structured to promote organic creativity, efficiency, and key opportunities for client collaboration. You’re the champion of your business, we’re the champions of creative solutions – together, we craft a brand that will inspire you and your customers forward.
Start a New Project with Carbon
Process
Strategy
Audit
We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement, sources of untapped potential, and really dig at what makes you unique among your competitors.
Market Research
We gain insight into your brand’s position through comprehensive market research, in turn understanding your competitive environment and target audience. This process allows us to explore your industry and find new streams of customers.
Strategic Plan
We hold a visual review of the most relevant and successful modern practices and brainstorm ideas – features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. In our brainstorming, we make a strategic plan about the direction of the creative.
Concept
Positioning
In our concept phase, we define the direction and purpose of your new brand. We work with you to set emotional standards and guidelines that set up your brand for success. Whether you want to reach new audiences, create credibility or simply build awareness, we’ll help orient you in the right direction.
Personality
Next, we assemble the ideal tools to help you establish your brand. We formulate a language and verbal identity that beams with personality. Instituting these structures helps your team stay on-brand and web appropriate.
Insights
We identify matches between your brand positioning and customer needs, designing all the tools for you to attract your target audience. We develop metrics that measure brand interaction and consumer behavior to prepare your team for the future.
Design
Big Idea
During the Design phase, we strengthen your big idea to produce the most robust brand identity. We create a frame of reference that reflects your brand positioning and makes room for market adoption and scaling.
Concept Testing
A successful brand launch requires rigorous scrutiny to be impactful. We create prototypes and survey them on your target audience, examining how it is perceived. We check for any missed opportunities or weaknesses to ensure your brand is foolproof and beautiful.
Scaling
Once the major design tasks are completed, we begin applying the new brand to specific assets of your business. Working with feedback from the Concept Testing, we build upon existing and new assets to capitalize on the brand identity potential.
Production
Asset Design
Our designers will create assets that speak to your brand essence. We provide you with the tools to create engaging, authentic messages for the marketplace that portray your personality and tone. Consistency of your brand across all assets is key to the success of your brand identity.
Brand Identity Guidelines
We coordinate with your team to establish clear-cut guidelines that provide a foundation for your branding efforts. Foreshadowing your future projects, our protocol ensures your products remain effective and attractive to your customers. Our guide covers various types of media, enabling you to be versatile in your marketing channels.
Usage Rules Handoff
The launch of a new brand is always the most exciting but also the most stressful. We help streamline your transition by working with our web design & UI/UX teams to train your team about usage rules and measurement metrics, handing you the keys to your improved identity.
Branding should be as straightforward as possible. We believe that simple ideas enter the brain faster.
Services
Web Design
We create world-class websites using modern design practices. Mobile-first websites and web experiences are essential to the success of your web project. While maintaining bespoke originality, our team will focus on responsive design and optimize your website for any device and interface. Your new website will attract desirable target audiences, boost engagement, drive sales, and increase the brand value of your business.
Branding
Our branding team will excel at presenting your business in its best light. Whether you’re looking to attract a new set of eyes, rekindle an old client base, or simply refine your business’s identity - our creatives will formulate the optimal corporate identity, collateral designs, and brand guidelines unique to your company’s needs. Armed with your new bespoke brand - you will now be able to captivate engaged new audiences and capitalize on your company’s full potential.
Graphic Design
Our innovative graphic design team will create the digital and print designs for your project. Having both startup and enterprise experience, our designers consider differing execution and audience demographics when designing a pixel-perfect graphic for each unique client challenge. Following an existing brand guideline or a specific reference in mind, our team will deliver a sleek, clean design within timeline and budget.
Packaging Design
Experienced with top-grade packaging design for a wide range of products from consumer goods to startup ideas. Your packaging design will exceed all expectations with fresh yet pragmatic design ideas realistic to produce by the creatives at DD.NYC®. Packaging design is what makes us fall in love with some of our favorite products. Make yours a favorite.